Primary LogicDesign a pilot

For personal-injury and mass-tort firms

Turn unsigned intake into signed retainers.

Primary Logic autonomously works the claimants your team can’t keep chasing — phone, text, and email, within your rules — until the signed retainer is recorded in your case system.

Stop losing revenue

The claimant qualified. Nobody finished the signing.

Injured people call after hours and dial the next firm when nobody answers. The ones who get through often go quiet before signature — not because they changed their mind, but because nobody’s job is to finish it.

  1. The call comes after hours

    The 9 pm call from the ER waiting room rings out. By morning they’ve signed with the firm that answered.

  2. Retainer opened, never signed

    The agreement went out, got opened, and stalled on one fee question. Two reminders, then a newer lead.

  3. Aged leads go untouched

    Qualified claimants from last quarter sit in Lead Docket with no next step and no owner.

40%
of law firms answered a prospective client’s call

Clio Legal Trends Report, 2024 secret-shopper study

20%
of missed calls got a return call

Clio Legal Trends Report, 2024 secret-shopper study

~48%
of firms were unreachable by phone

Clio Legal Trends Report, 2024 secret-shopper study

The solution

Intake follow-through, owned until it’s signed.

Primary Logic autonomously picks up the claimant your team can’t get to and works the signature through — in your firm’s name, within your intake rules — with nothing routed back to your intake desk.

  1. Answers the after-hours call

    Picks up at 9 pm from the ER waiting room, gathers the intake facts, checks conflicts and consent.

  2. Never drops the signature chase

    Retainer sent, reminder text, “saw you opened it” call — on the claimant’s schedule, for weeks.

  3. Explains the fee, never advises

    Relays your approved fee summary, word for word. A merits question closes the job uncompleted.

  4. Signed in your case system

    Signature verified with e-sign, filed to the matter in Filevine or Litify — that’s when it counts.

One job, across channelsCameron · injury-case retainer
  1. Fee question answeredDay 1 · 10:05 am
  2. Fee summary + sign link12:30 pm
  3. Evening reminderDay 2 · 7:15 pm
  4. Signature verified7:32 pm
  5. Signed retainer recorded7:34 pm
MemoryPrefers SMSEveningsFee summary sent

The economics

The claimant already called. You pay only when they sign.

Every unsigned retainer in your case system is a qualified claimant you already paid to reach. Finishing it costs a flat fee per signed retainer — never a share of the fee.

  • Paid regardless

    Purchased leads

    Per lead, signed or not — and the price per lead keeps rising.

  • Paid regardless

    After-hours answering service

    Per call or minute. It takes the message; the signature is still your team’s job.

  • Paid regardless

    More intake staff

    Salary and training, whether or not a single retainer gets signed.

  • Paid on outcome

    Primary Logic

    A flat fee per retainer signed in your case system. Never a percentage.

Recapture the retainers you’re losing.

Give Primary Logic one overlooked queue — after-hours, overflow, or aged leads — one operating policy, and one case-system event. You pay only when the signed retainer is recorded.